Brian Sheehy, a founding partner at New Deal Hospitality, brings extensive hospitality management experience to the group.  Brian has over 20 years of experience navigating and leading the varied paths of hospitality concepting, venue construction, operational management, licensing and code compliance with state and local municipal agencies. Along with his colleagues at New Deal Hospitality he has been instrumental in leading the processes required to update and create new California ABC license types to accommodate the changing world of hospitality service.  

As the Founder and CEO of the Future Bars Group, Brian launched a collection of premium cocktail bars and artisanal beverage retail stores known as "Cask" in the San Francisco Bay Area. The most notable bars include the much lauded Bourbon & Branch, Rickhouse, Local Edition, Devil's Acre, Pagan Idol, Zombie Village, as well as Tupper & Reed in Berkeley.

Prior to founding Future Bars, Brian held management positions at the Sheraton Hotels in Germany in addition to Marriott International and Kimpton Hotels in the United States. He has also served as a bar design consultant for W Hotels, Marriott Hotels, and Ritz Carlton properties in Southern California and the Bay Area. Though his earliest years were spent in Boston, Brian grew up in Ireland, where he completed his degree in Hotel and Business Management at the Galway Institute of Technology, Ireland.