Chris Gruwell is the proprietor of New Deal Hospitality and New Deal Advisers. He brings a track record of successful lobbying in San Francisco since 2004.

Chris has a 20 year record of successful advocacy in San Francisco. He has helped his clients secure over $25 billion in government contracts, helped entitle the Salesforce Tower and the Warriors Chase Center, and has worked on a range of local and state issues including complicated land use, procurement, new mobility, tech startups, hospitality
and labor. 

Prior to his work in public affairs, Chris worked as California Governor Gavin Newsom’s Finance Director during his successful 2004 campaign for Mayor of San Francisco.  He currently serves as a founding Trustee of the Laborers’ Community and Training Foundation and is a member of LIUNA 261.  In addition, he represents San Francisco Firefighters Local 798 and serves on the Board of the San Francisco Firefighters Cancer Prevention Foundation.  Chris is an Army Veteran and served as a Veterans’ Affairs Commissioner for the City and County of San Francisco.  Chris is a graduate of UCLA.